Human insight to strengthen the roots of sustainable growth.
Hi, I am Nicola Ennis, founder of Radicel. I am a research psychologist with 20+ years commercial experience and I help organisations deepen their understanding of people in order to drive business growth.
I bring the behavioural insight and honest challenge needed to understand what your audience wants and needs, where your teams thrive and where they struggle and what your business wants to stand for.
Radicel helps organisations move fast when they need to, but also move with intention, rooted in a clear understanding of their audience and what truly drives them.
I do this through fractional leadership, projects, workshops and coaching.
By helping businesses grow with their customers and their people firmly at the centre, I help you build the roots of sustainable growth.
Moments where Radicel helps
It is probably fair to assume that you do not need more noise or another layer of complexity.
Instead, you need someone who asks the right questions to uncover what really matters, and help you move forwards.
That is where Radicel steps in.
Is your leadership bandwidth stretched?
You may be a marketing leader and need an extension of your bandwidth that you can trust. Backed by someone who has been there.
Perhaps you are a founder or MD and you need senior strategic marketing and commercial leadership without committing to a full-time hire.
Or, you are a board exploring a future permanent hire but need experienced leadership in the interim.
Are your decisions becoming opinion driven?
Opinion reigns when there is a lack of relevant insight into how your audience makes choices: what motivates them, how they assess risk and what will delight them.
Without clear audience and market insight, product roadmaps can start to read like a shopping list rather than linking to true customer value and commercial prioritisation.
Without understanding what will resonate, content can read like you are talking at your audience rather than to them.
Is your market share and price point difficult to defend?
It could be that your value propositions are unclear. Making it hard for sales teams to articulate value and for customers to choose you and become advocates.
Maybe your storytelling is lacking impact and audience engagement.
Perhaps you lack clear competitor differentiation.
The market is changing fast and your offer could be losing relevance with key audiences.
Who we work with
Businesses that need strategic clarity during moments of change.
Scaling businesses seeking fast growth and needing clearer propositions and deeper customer understanding.
Mid-tier organisations navigating repositioning, portfolio change or internal misalignment.
Larger, established companies managing cultural transformation, leadership shifts or strategic ambiguity.
If you are facing complexity that needs clear direction and a compelling story, perhaps Radicel can help.
How Radicel Works
A fresh perspective based on 20+ years proven track record.
Insight + action across fractional leadership, workshops, projects and coaching.
Easy integration, immediate impact and breathing room.
Measurable commercial outcomes tied directly to your growth priorities.
Scalable and flexible ways of working to suit your needs.
High integrity and confidentiality at all times.
Based in Wiltshire, collaborating with clients across the UK and internationally
