Hi, I'm Nicola Ennis, founder of Radicel.
I trained and worked as a research psychologist before moving into the commercial world, completing an MPhil and leading clinical research at the Cardiff University, School of Medicine. That grounding in human behaviour, research methodology and critical thinking has shaped my thinking since.
For over two decades, I have led global product, marketing, and category teams at Dyson, Halma, and Beam (a fast growing AI scale up). My experience spans technology, manufacturing and energy, across B2B and B2C markets. Often with a focus on navigating complex and highly regulated environments.
Throughout this time, I found that I was repeatedly brought into teams and leadership sessions to shift perspective, change the energy and bring clarity when things had become stuck. And what I noticed, again and again, was that the organisations that found their way through were the ones that reconnected with what mattered most: their purpose, their customers and their people.
Radicel was built on exactly this insight. To bring that same clarity and a fresh perspective from the outside, without the overhead of a full-time hire.
I have guided organisations through moments of ambiguity, repositioning and change. I am energised by challenges that are difficult to articulate and untangle. I bring the patience and empathy to build trust, alongside the confidence to challenge when it matters.
20+
Years of commercial leadership
40+
Global markets
Results at scale
5+
Years as a research psychologist
Kind words
"Nicky supported us with a targeted piece of qualitative research exploring the challenges facing senior B2B marketers. She brought a structured and insightful approach throughout and distilled candid inputs into clear themes to surface the underlying tensions that matter. The work provided a valuable external perspective to complement our own strategic thinking. Diligent, curious, and a joy to work with: I’d happily recommend Nicky for insight-led projects."
Lottie O'Donoghue, Strategy Director, Velo
Nicky transformed the people at Apollo into a team. She was highly collaborative but also willing to challenge and push when needed. She was critical in defining and implementing our strategy. Our most successful NPD launch occurred directly from Nicky's engagement. I would hire Nicky to lead or facilitate moving forward any strategic product or marketing function."
Rob Barcik, President, CEO, Managing Director and Non-Executive Board Director
"Nicky consistently brought clarity to complex business challenges, cutting through noise to uncover the golden thread and move the organisation forward. She has an exceptional ability to collaborate across functions, reconcile differing viewpoints and bring people together around a clear, well-reasoned path. I was blown away by how quickly Nicky mastered a highly technical product area and immediately began adding value."
Peter Doyle, People and Talent Director, Beam
"Nicky worked closely with my team to help us sharpen our strategy and prioritise how we moved the business forward. She ensured that every team member felt heard and valued, creating an environment of trust and collaboration while still maintaining clear direction and focus. Nicky's calm, considered style and real ability to bring out the best in people, offering support and challenge in equal measure, made a lasting impact."
Alice Ham, General Manager, Thermocable
"Nicky has an amazing ability to bring people together, creating an environment where people felt empowered to make a difference. As a leader, she provided clear direction while also standing behind my work and championing my efforts when it truly mattered. Any organisation would be fortunate to have her leadership."
Adil Sardardeen, Sustainability and Net Zero Leader, Apollo Fire Detectors
"Nicky is bold, driven and a brilliant critical thinker. She is an expert in understanding people, whether colleagues or customers, and can harness this to drive results. Nicky is a brilliant mix of direct and collaborative and can navigate the toughest of market landscapes."
Candice Horton, Brand Manager, Dyson
"Nicky is an authentic, inclusive and driven leader with a strong strategic vision and excellent critical thinking. She seems to effortlessly bring out the best in people by listening, encouraging and challenging, all tailored to the individual. Nicky also has an impressive ability to deeply understand vast amounts of detail, cut through the noise and pull out what truly matters."
Craig Mole, Digital Product Manager, Apollo Fire Detectors