At the root of every challenge and every moment of change, there are people.
I am Nicola Ennis, founder of Radicel. I help ambitious organisations grow by understanding their customers and aligning their people.
I am a research psychologist with more than 20 years of senior commercial experience, from leading global product and category teams at Dyson to shaping strategy within Halma’s safety and technology portfolio.
I operate through fractional and interim leadership, projects, workshops and coaching. Without the overhead of a full‑time hire.
How Radicel Works
Insight + action across fractional leadership, workshops, projects and coaching.
Easy integration, immediate impact and more breathing room for you and your team.
Measurable commercial outcomes tied directly to your growth priorities.
Scalable and flexible ways of working to suit your needs.
High integrity and confidentiality at all times.
Based in Wiltshire, collaborating with clients across the UK and internationally.
Moments where Radicel helps
It is probably fair to assume that you do not need more noise or another layer of complexity.
Instead, you need someone who asks the right questions to uncover what really matters, and help you move forwards.
That is where Radicel steps in.
Is your leadership bandwidth stretched?
You may be a marketing leader who needs trusted bandwidth extension. Someone who understands the challenge and can bring a new perspective.
Perhaps you are a founder or MD who needs senior commercial leadership without a full time hire. Someone who understands your customers as well as the P&L.
Or you are a board managing a leadership transition and need someone who can step in and keep momentum.
Are your decisions becoming opinion driven?
Opinion reigns when there is a lack of relevant insight into how your audience makes choices: what motivates them, how they assess risk and what will delight them.
Without clear audience and market insight, product roadmaps can start to read like a shopping list rather than linking to true customer value and commercial prioritisation.
Without understanding what will resonate, content can read like you are talking at your audience rather than to them.
Is your market share and price point difficult to defend?
It could be that your value propositions are unclear. Making it hard for sales teams to articulate value and for customers to choose you and become advocates.
Maybe your storytelling is lacking impact and audience engagement.
Perhaps you lack clear competitor differentiation.
The market is changing fast and your offer could be losing relevance with key audiences.
Who Radicel can help
Fast-growing scale-ups that need clearer propositions and deeper customer understanding.
Established businesses navigating repositioning, portfolio change or misalignment.
Large corporations entering new markets and managing cultural transformation.
Businesses selling into specification-led markets: architecture, design and premium built environments.
If you are facing complexity that needs clear direction and a compelling story, perhaps Radicel can help.
"Nicky was critical in defining and implementing our strategy. Our most successful NPD launch occurred directly from Nicky's engagement. I would hire Nicky to lead or facilitate any strategic product or marketing function."
Rob Barcik, President, CEO, Managing Director and Non-Executive Board Director
"Nicky led a targeted piece of qualitative research for us and distilled candid inputs into clear themes to surface the tensions that matter. The work provided a valuable external perspective to complement our strategic thinking. Diligent, curious, and a joy to work with."
Lottie O'Donoghue, Strategy Director, Velo
"Nicky worked closely with my team to sharpen our strategy and prioritise how we moved the business forward. Her calm, considered style and ability to bring out the best in people, offering support and challenge in equal measure, made a lasting impact."
Alice Ham, General Manager, Thermocable