Fractional and interim marketing leadership
Senior commercial and marketing leadership without the commitment of a full-time hire.
There are moments when a business needs support fast. When bandwidth is stretched, when a permanent hire is months away, or when a leadership transition risks losing momentum and institutional knowledge.
In these moments, I can slot in quickly, simplify complexity and add value from day one. Whether that means shaping growth strategy, repositioning a portfolio, embedding customer insight or building a team that performs.
During leadership transitions, I can extract knowledge from outgoing leaders, maintain momentum and hand over cleanly to the incoming hire so nothing is lost and productivity impact is minimised.
What psychology brings to commercial strategy.
A psychology-trained commercial leader thinks differently about markets. I build strategies from a deep understanding of customer behaviour, not just from category convention or competitive imitation. For a business repositioning or entering new territory, that tends to produce clearer, more differentiated thinking and recommendations your team can actually get behind.
How I create value
A proposition that wins attention
Most teams are too close to their product to explain it simply. I bring outside perspective to sharpen your story so it lands with the people who matter.
Focus where it matters most
I use customer insight to show teams where commercial potential actually lies, so effort stops going into work that feels important and starts going into work that is.
A Go-To-Market plan everyone actually commits to
I join up product, sales and marketing around a clear plan. Right segments, right channels, right message. So effort lands where it drives commercial impact.
Partnerships that unlock growth
I identify and strengthen the partner and channel relationships that make growth faster and more predictable, rather than harder and more expensive.
Less noise, faster decisions
Slow decisions often come down to how teams frame priorities and communicate under pressure. I understand why that happens and help fix it at the root, so choices get made faster and execution does not stall.
Messages that make customers act
I get beneath the surface to understand what truly motivates your customers, using behavioural insight to craft messages that drive better response and conversion.
Marketing teams that deliver impact
I help busy teams become focused, commercially driven and clear on what they are doing and why, so their work drives real business growth rather than just activity.
What to expect
- A senior commercial leader embedded in your business, typically 2–3 days per week
- Full leadership team participation. Board-level engagement, team management, external stakeholder relationships
- Roles covered: Interim or Fractional CMO, Product & Marketing Director, Commercial Director, VP or Head of Marketing
- A strategy grounded in customer insight, not just internal assumptions
- Knowledge transfer from outgoing leaders and a clean handover to permanent hires
- High integrity and confidentiality at all times
Typical brief
Example engagement
"A premium B2B business needs to reposition its product portfolio upmarket, get specified by architects and designers, and shift its marketing function from tactical execution to customer-led thinking. Engagement: 6 months, 2 days per week."
Other typical briefs include:
- Building a marketing function from an early-stage base: working with founders and leadership teams to define the commercial strategy, hire and shape the team, and put the processes and customer insight in place that give marketing a strong foundation to grow from.
- An engagement to reset commercial strategy around customer insight and shift the leadership culture from assumption-led to evidence-led thinking.
- When price point is difficult to defend: an engagement to understand what customers actually value and why they choose you, reposition the proposition around those drivers, and equip the commercial team to sell with confidence on value.
- Covering a permanent hire search: maintaining strategic momentum, capturing outgoing knowledge, and creating the clarity the incoming hire needs to hit the ground running.